Range Rover Evoque.

The reveal film for the Range Rover Evoque that transformed night into day.

The Brief.

Create a 1 minute film for global social channels suggesting the multi-season and multi-purpose uses of the new JLR convertible.

The Work.

A film that celebrated the beauty and capability of the car, shot in Kings Cross that revealed a sun rising in the middle of the night as the roof opens, offering a glimpse into the car’s practical all-season uses.

The Results.

200,000 views across social media within 24 hours of launch and a sell-out of the first production run of the car within 5 days of the film’s release.