Pureleaf Tea.

Telling the story that reveals a brand new tea brand.

The Brief.

Show the authentic stories behind the growing and creation of a new premium tea brand.

The Work.

Shooting on location in Asia, the aim was to bring to life the story behind the product whilst supporting the notion that Britain is a nation of tea experts and lovers.

The Results.

Pure Leaf has gone from an unknown brand to being a top 5 speciality tea brand across the country.

The Assets.