Porsche Food.

Discussing the advancements in food tech whilst exploring the intersectionthat makes the Panamera so special.

The Brief.

Create 4 x films to launch the Porsche Panamera in North America.

The Work.

In order to explore the intersection between traditional and innovative food technology (to support the intersection that created the Panamera – sports and practical, the team interviews and filmed one of America’s most innovative food technologist’s to reveal the story behind how innovation in cooking techniques could potentially change how we view eating in the future.

The Results.

The intersections hub created by The Economist for Porsche has resulted in record-breaking sales for The Panamera in North America.