NFU Farm Safety.

An award-winning film that explores the potential consequences of taking part in what is Britain's most dangerous line of work.

The Brief.

Create an engaging film that warned of the dangers of Britain’s most dangerous profession…farming

The Work.

Creating film that played on the rhythms and structure of a children’s poem whilst revealing the day to day life of a farmer, blended with footage of a real farmer on his working day who reveals his own physical issues.

The Results.

A multiple award-winning film for both charity content and creative content, this work led to an ongoing relationship between the NFU and the agency.