McDonald's - What do I get?

Drive thru fun as McDonalds reveal its spicy new wraps.

The Brief.

Launch McDonalds new range of chicken wraps with a campaign that is both engaging, humorous and slightly retro.

The Work.

Utilising the iconic Buzzcock’s song, ‘What do i get?’, we see a father and son order chicken wraps at a drive-thru as the McDonald’s employee flirts with the customer, whilst retaining control of the situation as the the boy gets more flustered. The creative is both cool, contemporary but has a hint of punk attitude. The product is clearly revealed but never at the expense of the creative vision.

The Results.

Another success for McDonalds, with a highly successful launch of a new product that became a fixture on the menu.