Maserati Quality.

Maserati reveal their own search for excellence by exploring an extraordinary Swiss salmon farm.

The Brief.


Create 4 x films for Maserati that bring to life their quality and innovation ethos

The Work.


Filmed on the world’s most luxurious salmon and caviar farm in Switzerland, this film explores the attention to detail and love that goes into creating the world’s finest foods.

The Results.


The hub created by The Economist to launch the Maserati Levante has become the most viewed content ever produced by Maserati.