Maille Mustard.

An exploration of how a little moutard can enliven all of your home cooking.

The Brief.

Position Maille mustard at the heart of delicious French food.

The Work.

By combining breathtaking food images and hints of the creators behind them, this spot adds a complexity and depth to food content, not unlike the mustard itself. All products feature elements of Maille products and the essentially French soundtrack ensures that the heritage of the brand is to the fore.

The Results.

Maille saw an uptake of 17% YOY comparative sales to April 2017 and it has retained its position as number 1 in the premium mustard brands in the UK.