A European commercial that brings home the comfort, quality and sheer relaxation of the world's most popular reclining chairs.

The Brief.

Create a European launch through the line campaign for La-Z-Boy.

The Work.

Focusing on domestic situations and the opportunity La-Z-Boy provides to offer the ultimate in relaxation and comfort, this pan-European commercial was created by our in-house team.

The Results.

Currently being launched across the territory this is La-Z-Boy’s first ATL campaign in 5 years and initial figures are very positive with comparative yoy sales increasing by 31% from 2017.

The Assets.