JPG for Swarovski.

Filmed in JPG's atelier in Paris to support his hosting of the Swarovski British Fashion Awards, the force of nature John Paul Gaultier opens up about his inspiration and approach to fashion.

The Brief.

Shoot a content film with John Paul Gaultier promoting the Swarovski British Fashion Awards and the fact that he was hosting the event.

The Work.

Shot in his atelier in Paris, JPG merrily played the prankster for the camera, helping to create both engaging and brand pertinent content.

The Results.

Swarovski’s most engaged-with piece of social content ever, that got picked up by virtually every fashion website worldwide.