Jameson - Deconstructed Series.
Packaging and content that explores the flavours of Jamesons.
The Brief.
Design the packaging and create the launch spots for a trio of new whiskey’s created by Jamesons.
The Work.
A series of 3 films, utilising the story and visual design behind the packaging, these spots show the creation of the brand, supplemented by animation effects and commissioned sound design, in order to create a matching trio of drinks with subtle differences to emphasise their variations.
The Results.
These 3 Whiskeys have become Jameson’s most successful set of sub brands since their launch in 2016.