Hellmann's Mayonnaise.

Healthy eating from around the world enhanced by Hellmans.

The Brief.

Enhance Hellman’s positioning of ‘We’re on the Side of Food’ by expressing how Hellman’s can support unusual and innovative adventurous eating.

The Work.

A gastronomic and cultural journey across Thailand, utilising real street vendors and genuine locations. Filmed in a documentary style with no artificial lighting, the aim was to capture the honest, joyous moments of great, healthy, surprising cooking.

The Results.

Waiting to be released….