Gore-Tex is something we all take for granted, but this film reminds us of how the innovation has genuinely changed our view of the world, and how we explore it.

The Brief.

Celebrate 40 years of Gore-Tex by illustrating animated milestones across their history

The Work.

Commissioned to be shown in cinemas and across social media, this film chose iconic moments from the history of Gore-Tex to explore how the fabric has genuinely changed the way we view the world and contributed to extraordinary adventures.

The Results.

Both a B2B and B2C campaign, Gore-Tex, retained and grew its position as the premier waterproofing fabric.