Electrolux Pure 9.

Launching the world's most innovative vacuum cleaner.

The Brief.

The Pure F9 combines ground-breaking battery life in a unique form that is better designed, lighter and more flexible than any cleaner before it. Electrolux wanted a campaign across print, digital and TV that brought that promise to life.

The Work.

Combining our award-winning photographer John Bennett and Creative Partner, Simon Amster who directed the commercial, we combined our production expertise to create a truly integrated campaign that matched all aspects of the project for global use.

The Results.

Launched in September 2018, the critical response to the cleaner has been outstanding, with positive hopes for a significant global market share in 2019.

The Assets.