Don't be a Bully Loser.
Creating a positive awareness campaign utilising simple, quirky animation to speak directly to the core audience.
The Brief.
A personal project that got taken up by ‘The Bully Project’, an anti-bullying charity.
The Work.
Inspired by cyber-bullying, this project sought to call out the internet trolling that can take place without thought or care for how it affects the recipient. This project was wholly designed and animated in-house.
The Results.
40,000 views on social media on its first week of release and it winner of the solo project/visual essay category at the Motion Graphic Awards.