Dare To Be Different.

Designed to explore and support the development of girls across all aspects of motorsport, this spot celebrates the potential of women in the automotive world.

The Brief.

Celebrate and encourage young women to take part in all aspects of motorsports.

The Work.

Hand-drawn animation that explores the potential for girls (8-14) to start thinking about the opportunities offered by the automotive industry, not just on the track, but across all areas of the motor sports world. Focusing on evocative expressions of freedom and emancipation, this spot aims to encourage young girls to dare to be different.

The Results.

This new and high profile organisation is developing a key position in the motor industry and this animation, specifically aimed at the target audience, helped to encourage sign-ups to the site by 42% across its 6 month release.