Change.org.
Change.org is the world's favourite platform for instigating social change and this film explores how easy it is to set up a campaign and to make a real difference.
The Brief.
Show how change.org offers anyone the scope to create on-line petitions that can change the world.
The Work.
A simple animation that was designed to show how easy it is to create on-line petitions, utilising the voice of a child and purposely naive design to encourage people unfamiliar with the process that they can easily get involved and do something extraordinary.
The Results.
Change.org cemented its position as the world’s largest provider of on-line petitions.