Bentley Giga Pixel.

The world's largest photograph that gives viewers the opportunity to see the stitching on the car's seats from 3 miles away

The Brief.

Develop Bentley’s ‘Be Extraordinary’ brand proposition into the world most extraordinary content image, thus bringing to life Bentley’s obsession with detail.

The Work.

53 billion pixels compromising of 697 individual photographs stitched together and the world’s most detailed moving photograph was born. An innovative marvel using technology NASA originated for martian landscape photography utilising ten photographers capturing multiple perspectives and angles. The resulting image meant on line viewers could move their view from 2 miles away to reveal the stitching on the leather of the front seats.

The Results.

Bentley’s most viewed piece of content ever with huge organic PR pick up across automotive, design, lifestyle and popular press publications.

The Assets.