Bentley Continental.

The ultimate Bentley aesthetic is contrast with a natural organic environment to create a contrast of luxury.

The Brief.

Emphasise the luxury aspects of the new Bentley whilst revealing it’s extreme drivability.

The Work.

Close up details of the car are contrasted with classic driving shots and contrasting equestrian imagery suggesting a sense of freedom and passion.

The Results.

The GT launched to record sales, supported by this campaign that ran on Bentley social channels for 3 months.

The Assets.