Bacardi No Commission.

Swizz Beatz and A$ap Rocky explore their musical heritage and reveal why No Commission is changing the way people buy art.

The Brief.

Promote Bacardi’s sponsorship of the No Commission art exhibition

The Work.

Utilising Brand ambassadors Swizz Beatz and A$AP Rocky, this film explores their musical and artistic heritage in New York and explores with artists why the No Commission series is a truly innovative enterprise.

The Results.

Huge social engagement across Bacardi social channels and the #nocommssion campaign has now appeared in 6 cities globally and continues to develop.