Porsche LA.
The Panamera is Porsche's most luxurious sports car, both brutally fast and supremely comfortable.
The Brief.
Create 4 films celebrating the unique blend of attributes that seemingly conflict but join together to create the world’s most practical sports car.
The Work.
Filmed in a warehouse in Downtown LA and featuring the car’s designer in voice over, we showcased both the speed and practicality of the Panamera in a way that made the car both iconic and attainable.
The Results.
The series of 4 films (we also worked with an architect, a basketball coach and a food technologist) combined with essays about the car and a live event in LA, formed a hub that led the launch of the Porsche Panamera in North America to a c-suite audience of Economist readers. Porsche were so pleased with the result that they immediately commissioned a further series for a new car launch in late 2018.