Panasonic Behind the Scenes.

Every time someone says it's easy to take a photograph, show them this film and suggest otherwise....

The Brief.

Produce a short content piece shot on Location for Panasonic showing the BTS of a campaign.

The Work.

Filmed whilst the shoot was in progress and featuring interviews with the production team and client (but not the photographer because he was grumpy!), this spot supported the global print campaign and added depth to the communication plan.

The Results.

The print campaign was a huge success for Panasonic, resulting in them re-establishing themselves as a top 3 global supplier of camera hardware, the content shoot was shared on their social sites.