Emirates Game Changer.

In the crowded skies of luxury airlines, you have to create something special to stand out.

The Brief.

Describe and reveal the world’s most luxurious first class seat on Emirates airlines

The Work.

Utilising a celebrity not noted for his appreciation of anything other than the finest of motor vehicles, was an intriguing choice for this tongue-in-cheek film for Emirates. By combining humour and true product benefits, this eye-catching spot, gained traction in a notoriously crowded market.

The Results.

This commercial was used by Emirates globally to launch their new first-class seat and helped to re-establish them as the most luxurious seat in the sky.