Content is the most overused word in the modern communications glossary, and to every agency, broadcaster, publisher and creative, it means a different thing, and that’s before we have discussed how consumers choose to view and engage with content. So, I thought it might be interesting to try and define what it means and how we can help it develop moving forward, and i’m doing it in front of 300 people. On November 22nd, JSR Content is hosting a panel discussion at the Creativepool connect conference in London’s iconic Truman Brewery, featuring 5 heavy-hitters from the content world from the BBC, Facebook, Ogilvy, JOE Media and The Economist, hopefully kept in line by yours truly. We’ll be discussing how each of these ‘publishers’ understands and creates content and how their viewers consume it. We’ll touch on budgets, creativity and ponder if it is just a flash in the pan, or the creative output that will be with us for the long haul, and inevitably I’ll be hilarious and swear a lot.We’d love to see you there or check out Creativepool’s website to see if we answered the question, What the fuck is Content?, or were just the warm up act for Sir John Hegarty.

For tickets to Connect London click here