British Airways.

Commissioned jointly by Visit Las Vegas and BA, this stylish animation captures both the Vegas you know, and the Vegas you don't.

The Brief.

An animated film to promote British Airways direct flights to Las Vegas

The Work.

Utilising familiar icons and references from Las Vegas and its surrounding environs, this film promoted British Airways, Visit USA and Visit Las Vegas.

The Results.

BA saw an increase of 29% yoy sales on flights to Vegas in the six months that this film featured on their site and social channels.