Bacardi Alicia Keys.

Bacardi's No Commission global campaign was originated by Swizz Beatz, but for this event he's brought along some of his famous friends, including his wife, Alicia Keys.

The Brief.

Reveal the story behind Bacardi’s sponsorship of the innovative No Commission series featuring up and coming artists selling their work outside of the typical art agency structure.

The Work.

Created in collaboration with the brand and their ambassador Swizz Beats, the team explored the story behind the No Commission initiative and then developed this creative as the event toured some of the world’s great cities. Music figures interviewed included icons such as Swizz, Pusha T, A$AP Rocky, Alicia Keys and many more.
Ensuring that the script, talent and city location were fully blended (like a good rum cocktail), these films broke new grounds for Bacardi social content.

The Results.

Bacardi receive unprecedented brand engagement for this campaign, primarily due to its authenticity and truth to the subject.

The Assets.