AS Awareness.

AS is a debilitating yet strangely unknown disease, this film seeks to address that issue.

The Brief.

Raise awareness for Ankylosing Spondylitis (yup, me neither)

The Work.

AS is a form of arthritis that specifically affects the spine and can be incredibly painful and debilitating, but no one really knows it, or indeed how to spell it. The creative team wanted to bring that issue to life in an amusing but engaging way.

The Results.

Following release on cinema screens and social channels, spontaneous brand awareness for the disease are up by 23%.